Position Description

Senior Marketing Automation Specialist
Location Scottsdale AZ or Portland OR
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Ideas Collide is an energetic digital agency on the cutting edge of web development, marketing automation, and database marketing for enterprise clients world-wide. As an Oracle Gold Partner, we are uniquely positioned to deliver customized digital solutions to help clients increase engagement, fill their sales pipelines, and grow revenue.

 

This is an opportunity for you to join our team during an exciting time and play an integral role in shaping the agency’s future. Flexibility, rewards, advancement, work/life balance and gratifying projects are part of our everyday vocabulary. At Ideas Collide we believe that you can’t love your life if you don’t love your work. So, if you are up for the challenge of developing effective digital campaign implementations against client timelines, building efficient digital campaign architecture through programmed assets, creating best practice alignment, governance and campaign optimization through key performance indicator (KPI) analysis, maybe you should join our team.

 

Responsibilities:

  • You will be responsible for the implementation and execution of integrated and digital marketing projects for multiple clients using a variety of marketing automation platforms such as Eloqua, Marketo and Salesforce Marketing Cloud.
  • You will work with the team to implement inbound and outbound digital marketing campaigns, including emails, landing pages, forms, lead scoring, etc.
  • You will provide a technical point of view and system knowledge to support clients and internal teams to ensure effective design of digital programs.
  • You will maintain effective communication with all stakeholders regarding project status, including project plans, issues and escalations, and be accountable for the technical integrity of assigned projects.
  • Understand and help improve our marketing automation strategy and process
  • Build and maintain automated marketing campaigns with performance focus
  • Build out complex campaigns in a clear and maintainable manner
  • Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
  • Assist in the maintenance of the marketing automation platform including scoring, forms, multi-touch drip nurture and broadcast emails, profiling, segmentation, and other workflows
  • Reinforce and support marketing automation best practices
  • Ensure timeliness and quality of all deliverables

 

Qualifications:

  • Bachelor’s Degree
  • 5+ years of experience with an enterprise marketing automation platform such as Eloqua, Marketo or Salesforce Marketing Cloud
  • Experience designing, building and executing marketing campaigns and components
  • Programming experience using JavaScript, jQuery, HTML and CSS is a plus
  • Excellent analytical skills, data-driven thinking, and ability to work in a fast-paced and dynamic environment with competing deadlines and multiple priorities
  • Excellent written and verbal communication skills
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