Product Marketing Manager


Location: Beijing
Job Code: 260
# of Openings: 1

Description

Product Marketing Manager

产品市场经理

 

Responsibilities:

工作职责:

Be the product specialist for your product segment, the brand and the connected regional markets.

成为所负责产品类别、品牌和相关区域市场的专家。

Collect and analyze market intelligence (competitors, products, prices, sales channels, etc.)

收集分析市场情报(竞争对手,产品,价格,销售渠道等)

Identify new market segments and target groups in your region.

定义所负责区域的新目标客户以及市场划分。

Monitor product sales performance and support sales to reach sales targets for key product segments.

监控产品销售情况,支持重点产品的销售达成销售目标。

Support marketing team with product and application knowledge and provide product related content for marketing materials (online and offline)

产品应用支持,提供相关市场活动所需要的材料(线上及线下)

Create white papers and presentations to support marketing and sales

建立白皮书以及业务陈述以支持市场及销售部门

Compile regional business plan data for products and applications

编制产品及应用的业务计划

Create regional marketing brief for product launch preparation

产品上市前的市场情报收集

Prepare regional market launch

新产品上市前的准备

Train and present new products to regional sales and marketing team

培训市场及销售人员

Review regional language user manual content

更新产品手册

Responsible for the strategic and hands-on cooperation with testing laboratories, educational and academic institutions to support and expand IQAir’s unique leadership proposition in the air cleaning industry.

与测试实验室机构,研究所等机构建立战略合作,以扩大IQAir在空气净化行业领军者的优势。

Responsible for assisting, coordinating, translating, editing and/or creating written content in English and Chinese in the form of articles, posters, guidelines, industry standards, white papers and support literature that facilitate highly effective and scientifically sound and leading communication.

用文章,海报、指南、行业标准以及白皮书的方式,达到高效、科学、领先的市场沟通。

Find, review, analyze and summarize scientific studies in the field of air pollution

发现,更新并能分析总结空气污染领域的可续研究成果。

 

Requirements:

任职要求:

Master degree in marketing or business administration

有市场或工商管理硕士学位

At least 5 years of product management experience, preferably in a consumer goods or technical products

五年以上产品管理经验,有消费品或科技产品管理经验优先

High level of proactivity and analytical skills

具有很高的预见性和分析技能

Excellent communication skills

良好的沟通技能

Willingness to travel in China and abroad

愿意在国内和海外出差

High proficiency in Chinese and English

非常流利的中英文表达




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